We believe the key to engaging individuals in healthy behaviors is helping them find what they enjoy most! We create a new wellness experience; one that offers relevant information to individual’s unique lifestyle interests and preferences, allowing each person to create the healthy lifestyle that is right for them.

The ACTIVENOW Platform allows employers, hospitals, and governments to create hyper-local wellness communities via our SaaS technology. Unlike anything on the market today, the ACTIVENOW platform creates unique solutions that drive engagement and deliver outcomes.


The Team

Michael Gonzales, Co-Founder

Michael is a co-founder of ACTIVENOW and developed the concept after his own personal journey of losing over 100 pounds. Michael is responsible for sales, product development, and strategy. Prior to ACTIVENOW, Michael worked for Healthways, a leading international provider of disease management and wellness programs, for over eight years. At Healthways, Michael held numerous roles in finance, operations and innovations, ultimately working on researching new ways to help engage individuals in active, healthy behaviors. He graduated from Loyola University New Orleans with a degree in finance, the University of New Orleans with a M.B.A. and the Massachusetts Institute of Technology in Innovation and Strategy.

Christa Gonzales, Co-Founder

Christa is a co-founder of ACTIVENOW. She is responsible for building and maintaining the network of local healthy providers and platform operations. Prior to ACTIVENOW, Christa worked for a Nashville-based healthcare startup, Outpatient Imaging Affiliates for several years. There she was responsible for the build out, marketing and operations of new diagnostic imaging centers. Christa graduated from the University of New Orleans with a degree in marketing and a minor in management.